An e-commerce brand looks past surface ROAS.
A DTC brand is running campaigns across Meta and TikTok alongside email and SMS. The ad platforms tell a confident story. The store data tells a quieter, more nuanced one. The team wants a steadier way to look at both — so budget decisions don't feel like a coin flip between dashboards.
Two stories, neither fully trusted
- Platform ROAS and store revenue often disagree.
- Hard to tell which campaigns are driving new customers vs repeats.
- Creative decisions are made on instinct between launches.
- Peak-season planning leans on numbers the team isn't sure about.
A steadier view across platforms and store
- Campaigns reviewed alongside real store and customer signals.
- Clearer picture of where new customers vs repeat revenue come from.
- Creative direction informed by performance, not just dashboards.
- Peak-season plans grounded in what the team actually trusts.
A typical first month
Illustrative scenario. Zaynforce is currently in invite-only beta — example workflow shown for context.
- 1Day 1
The team connects their store, ad platforms, and email tool in read-only mode. Zaynforce starts pulling campaign data alongside the customer and revenue signals that matter to the business.
- 2Week 1
The first review surfaces a clear gap between what the ad platforms are claiming and what's showing up in the store data. The team picks two campaigns to look at more closely instead of changing budgets right away.
- 3Week 2
Decisions about prospecting vs retargeting start to feel calmer. The team has a shared view of which campaigns are contributing to net-new customers and which are mostly re-engaging existing buyers.
- 4Week 3
The creative team gets clearer direction: which hooks and formats have been quietly working, and which have been over-credited. The next batch of creatives is built from a steadier signal.
- 5Week 4
Heading into the next planning cycle, the team has a calmer view of what to keep, what to test, and where to invest more — without anyone in the room having to defend a single dashboard.
- Clearer view of real campaign contribution
- Calmer conversations between media, creative, and ops
- Creative roadmap informed by performance, not just platform metrics
- Planning the team genuinely trusts going into peak season